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Provided by AGPMelville, NY, April 15, 2026 (GLOBE NEWSWIRE) -- Canon U.S.A., Inc., a leader in digital imaging solutions, today announced a significant expansion of its professional imaging ecosystem with the introduction of the CINE-SERVO 40-1200mm T5.0-10.8 lens and a comprehensive firmware update for the Cinema EOS lineup, including the C400, C80, C70, C50, and R5C. These announcements reinforce Canon’s commitment to high-end cinematic storytelling and its aggressive expansion into wildlife, sports, live events, cinema, houses of worship and beyond.
Building on the legacy of the high performing CINE-SERVO 50-1000mm T5.0-8.9, the new CINE-SERVO 40-1200mm T5.0-10.8 offers an expanded zoom range while keeping a lightweight and compact design as its predecessor. Ideal for a wide range of productions, this lens delivers a staggering 40-1200mm range reaching up to 1800mm with the built in 1.5x extender.
Key Lens Features:
Canon continues to honor its promise of long-term product value with a robust firmware suite designed to enhance workflow consistency and image quality across the Cinema EOS range of products.
Major Firmware Highlights:
The new CINE-SERVO 40-1200mm T5.0-10.8 lens and new Cinema EOS firmware will be on display at NAB 2026, a premier exhibition for broadcasting and video production equipment, in Canon’s booth #C3825, held in Las Vegas, Nevada from April 19-22. Attendees can experience hands-on demonstrations of their new features.
Availability
The CINE-SERVO 40-1200mm T5.0-10.8 lens is currently scheduled to start shipping in September 2026 for an estimated retail price of $79,999.00*. The new Cinema EOS firmware update will be available in summer 2026. For more information or to contact a Canon camera representative, please visit www.usa.canon.com.
About Canon U.S.A., Inc.
Canon U.S.A., Inc. is a leading provider of consumer, business-to-business, and industrial digital imaging solutions to the United States, Canada, Latin America, and the Caribbean markets. With approximately $29.5 billion in global revenue, its parent company, Canon Inc., as of 2025 has ranked in the top-10 for U.S. patents granted for 42 consecutive years*. Canon U.S.A. is dedicated to its Kyosei philosophy of social and environmental responsibility. To learn more about Canon, visit www.usa.canon.com and connect with us on LinkedIn at www.linkedin.com/company/canonusa.
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1Among servo zoom lenses compatible with large-format sensor cameras. As of April 15, 2026. Based on Canon research
2Among servo zoom lenses compatible with large-format sensor cameras. As of April 15, 2026. Based on Canon research.
* Specifications, availability and prices are subject to change without notice.
† Based on patent counts issued by the United States Patent and Trademark Office and compiled by IFI CLAIMS Patent Services.

Eloise Pisano Canon U.S.A., Inc. episano@cusa.canon.com
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